As social media remains extremely viable in terms of marketing, business
growth and promotion understanding the data through analysis remains the only
viable option of gauging success. Top analytic tools offer exactly the correct
solution for the analysis of social media as a business platform through
identifying the responses and interaction of the social media users.
Choosing a
product from the top 5 analytics tool offers a business the optimum way to
succeed in gathering intelligence. Providing a comprehension analysis of
traffic, comments, type of visitor, as well as how they engage in social
interaction around the social media platform proves invaluable in modern day
Internet driven business.
Radian 6 covers many avenues of top social media platforms including
Twitter, Facebook, and the various Blog platforms. Detailed analytic reports as
well as charts provide ample information for the presentation to off-site
clients or investors. Currently prices start at $600 per month. Expect a
detailed, highly efficient package, for the monthly bill.
This excellent as well as highly affordable package offers real-time
analytics with additional heat maps showing exactly where people are
interacting with their social media. Data’s available from monthly, daily, and
even hourly usage combined with the ability to produce detailed page level
analysis. Snoop’s a brilliant feature allowing an analysis stream of
active-user data directly to the owners desktop. A 14 day free trial and then a
monthly $10 subscription make this an ideal choice.
Trendrr offers a viable source of intelligence based around a product,
service or brand. The package includes both social media, as well as digital
media, offering raking both in real time as well as historic data. With the
ability to pull information from microblogs, blogs, and social networks
Trendrr’s able to easily present data based on location, demographics, gender,
celebrities, as well as influence. A free 14 day trial operates on this social
media analytic tool.
Offering a superb listening platform Lithium focuses on gathering
intelligence from social media platforms such as Facebook and Twitter as well
as smart phone applications with social media. The success of Lithium centres
around presenting the data in a clear concise way offering users a way to act
on the information provided by customers using social media.
Operating primarily for marketing and PR agencies this social media
monitoring tool offers analytics based on the “buzz” surrounding user specified
searches. One of the bonus features of using this tool remains the community of
users sharing knowledge as well as standard FAQs. It’s like a members club
which proves invaluable in contributing information.
Using analytics to monitor social media remains an essential part of any
business operating through the Internet. Successful monitoring exists as a way
to supervise success combined with the potential to penetrate while
comprehending a desired market. Understanding the patterns of the
empowered customer helps turn a product, brand, or service into a steady
reliable cash source. Choosing an analysis tool from the top 5 analytics
programs offers a key insight into the intelligence of how people interact with
social media.
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